We develop and grow independent opticians

Why join?


Authentic and unique

To win the hearts of the consumers, you must bring something authentic and unique to the game. Many opticians look and “feel” the same. But as an independent optician, you have the opportunity to become unique and better than the competition.

You must provide a positive experience for your costumers from the moment they set foot in your store. They must feel that you have given a great deal of thought to the atmosphere and details of the shop. And most important of all: Your costumers must experience a service fare greater than any they expect.

We help our members find or define their unique identity and show them how to work with this identity in a strategic manner through management, marketing, shop fitting, carefully selected suppliers etc.